Seed is an ecosystem of kindred scientists, doctors, innovators, entrepreneurs, and translational storytellers from around the world. They collectively believe in the potential of the microbiome to improve human and planetary health.

As Seed’s design director, I was responsible for leading creative and evolving the brand. I focused on maintaining quality and consistency while balancing education, community, and a seamless direct-to-consumer product experience. I also shaped the visual identity of a social-first affiliate and influencer program named Seed University.
 
Responsibilities included:
evolution of brand identity, web design, marketing emails, event design, campaigns, advertising, art direction, packaging, apparel, social, and photography.

Additional credits:
Cristala Andrews
Gabbie Bautista
Where It’s Greater
Jaka Vinšek