As Seed’s design director, I was responsible for leading creative and evolving the brand. I focused on maintaining quality and consistency while balancing education, community, and a seamless direct-to-consumer product experience. I also shaped the visual identity of a social-first affiliate and influencer program named Seed University.

Additional credits:
Dain Gordon
Cristala Andrews
Gabbie Bautista
Where It’s Greater
Jaka Vinšek